Best
Practices

Introduction

This Catalogue is one of the first deliverables of the project “Together for Cohesion: Let’s rEUnite!” and aims to show examples of successful campaigns on cohesion policy implemented within European regions.

“Together for Cohesion: Let’s rEUnite!” is a 12-month project (started in April 2019) co-funded by the European Commission-Directorate-General for Regional and Urban Policy (DG Regio). It is designed and managed by two main actors, the Assembly of European Regions (AER) as the lead partner and the German company mc Group as media partner, with a strong commitment and involvement from six flagship regions in five European countries that represent the main geographical scope of the project: Trento (IT), Csongrad (HU), Timis (RO), Alba (RO), Catalonia (ES), Varazdin (HR).

The general objective of the project is to raise awareness of the importance of cohesion policy among citizens and stakeholders and encourage their participation at local and European level in Cohesion Policy. In fact, although cohesion policy has helped regions to improve citizens’ quality of life through job creation, economic growth and sustainable development, there is a big discrepancy in the way citizens and stakeholders acknowledge the existence and the benefits of cohesion policy from one region to another all over Europe. Therefore, there is still room to improve the way regions communicate to citizens and target groups the results and benefits of the projects and initiatives funded by cohesion funds. The communication campaign “Together4Cohesion” developed within this project aims to contribute to better engagement of regions, citizens and other stakeholders with the common objective of bringing cohesion policy closer to them.

The starting point of this Catalogue is the collection of best practices in communication on the use of cohesion policy funds by the regions, which then have been then assessed in order to identify the best elements that can be shared and used by other regions in order to better communicate on this topic and, in turn, make a change in the real life of European citizens. The Catalogue aims to be a hub of information as well as a source of inspiration for all actors involved at different levels of cohesion policy, by connecting them and sharing their successful experiences.